Added: Yedidya Haman - Date: 12.09.2021 08:59 - Views: 14977 - Clicks: 6788
There are many places one might expect to be prevented from entering by security guards. In Pakistan, that place may well be a lingerie shop, where a combination of taboo and a lack of women at the top combine to ensure comfortable, well-fitting underwear remains the preserve of the rich.
Fifteen months ago, Mark Moore found himself blocked by two men at the entrance to a tinted-windowed store in Pakistan's capital, Islamabad. What, they asked, did Sexy pakistan com think he was Sexy pakistan com going inside a ladies undergarment shop? They let him go when Mr Moore's friend lied that he was a diplomat buying underwear for his wife. But in fact, the Leicester-born businessman was conducting research which he hoped would help him complete his mission - to bring high quality, affordable and comfortable underwear to the women of Pakistan.
The problem Sexy pakistan com, the security guards were just one of the obstacles in his way. At a basic level, it comes down to the fact men and women have very different ideas when it comes to underwear. And when it comes to men, that generally tends to mean "sexy and appealing", explains Mr Moore. Whereas women want comfort and reliability of the product they use. For the majority of the women in Pakistan - unable to afford the expensive imports - that comfort and reliability is something they can only dream of.
Most of the affordable options are known to have clasps which rust and sharp underwires which worm their way out to poke the wearer's skin. It constantly itches and in case of sweating I get a rash around the cup as the material is just not comfortable. The wiring in the cup is the first thing to come out. And it can really damage the skin if one is not careful.
For a start, not many people know about them. Marketing to Pakistan's women is proving a little tricky. Underwear - or at least, any discussion of it in the public arena - is taboo. In time gone by, Sexy pakistan com of mouth has proved key. Thirty years ago, retailers offering a good quality, well-fitted undergarment in Karachi's packed Meena Bazaar could rely on Sexy pakistan com almost instant surge in sales based on personal recommendations.
For women living further afield, magazines would offer up carefully chosen adverts to tempt buyers. But with the switch to digital, these magazines have fallen by the wayside. Meanwhile, a social media campaign - possibly the best way to get word out in modern Pakistan - runs the risk of getting the product labelled "vulgar". And it's not like women can be tempted into a shop by a window display. As Mr Moore discovered all those months ago, most underwear shops are unbranded and boast tinted glass - meaning many of the people walking past would struggle, as he had, to guess what it sells.
There are some shopping centres where underwear shops are more prominent, but these are only used by a select few.
Mr Moore was advised his best bet was to up with a larger retailer or big brand - and that means explaining the concept of safe, affordable and un-sexy underwear to those boardrooms filled with men. In most manufacturing companies and brands that Mr Moore visited, a majority of the officers and deers approving undergarments are men. But it is an awkward conversation where the woman is not comfortable sharing ideas about what she liked in an underwear in a boardroom full of men.
Their own attempts to get women to take more senior roles at their Sexy pakistan com factory have not had great success, though.
Indeed, such is the taboo that those discussions played out multiple times across the factory floor. Staff member Sumaira revealed that her husband accompanied her to the interview.
Because they will make an issue out of it. Similarly, another staff worker said that she had asked her father before going to the Sexy pakistan com for the post of lockstitch worker. Men have also had to tackle raised eyebrows and whispers though. Anwar Hussain told the BBC he faced a lot of opposition from his family and friends in the beginning. My family refused to let Sexy pakistan com go to the factory. When I eventually ed, I initially felt shy passing on the stitched bra to another female colleague. I feel much better now and feel comfortable. Because at the end of the day it is a job.
Now the factory workers have other worries, however. If this doesn't work - and work quickly - Mr Moore may decide it is simply too difficult, shut up shop and leave countless staff members in the lurch. Treating breast cancer when you can't say 'breast'.
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It seems a long way off, though. This is not, however, the case, he assures the BBC. You may also be interested in Related Topics. Women's rights in Pakistan Pakistan Clothing industry. More on this story. Published 24 October Published 22 November Published 7 April. Published 16 October Published 28 AugustSexy pakistan com
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Pakistan: The man trying to improve women's underwear