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The dating service industry has exhibited strong growth in terms of sales, and has been evolving continuously over the past couple of decades. This is attributable to rise in of singles around the globe, especially in North America, Europe, and Asia-Pacific. Surge in internet penetration around the globe has resulted in ificant growth of the online dating services market. This has given immense opportunity for service providers to gain traction among their target customers by coming up with customized features that cater to the needs of customers.
Get more information on this report : Request Sample s. Millennials are specific and conscious to find their ificant other, taking into of the Global online dating market size persons perception toward life, like-minded perception Global online dating market size various aspects, and other such common like or dislikes. This has boosted dating service providers on innovating their services that match customer expectations. Various online dating services providers are using artificial intelligence to provide guidance or suggestion to their customers on whether to go on a first date with person that they have met online.
For instance, recently, eHarmony, one of the key players in online dating services market, announced on developing an AI-enabled feature that nudges users to suggest meeting in person after they have been chatting in the app for a while. Moreover, these dating apps are making ificant use of new technologies into their services. For example, inBadoo, one of the key players in the online dating services market, announced the addition of live video chat feature to its apps that gives its user a chance to talk face-to-face.
Hence, adoption Global online dating market size technology is one of the most influential trends in the online dating services market growth. Based on services, the online dating services market is segmented into matchmaking, social dating, adult dating, and niche dating. Among these services, the social dating services segment s for a higher share. This is attributed to the fact that social dating is specifically deed for millennials, where one looks for instant hookups or similar kind of nonmonogamous relationships.
Like other services, social dating has two different types of business models such as the free subscription and paid subscription. Rise in internet penetration in the major parts of the globe has led to increased usage of smartphones. This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones. Several global brands are gaining traction in regions such as North America, Europe, and Asia-Pacific. Among these, North America garners the major share in the global social dating segment. Tinder and OKCupid are some of the most downloaded apps among the millennials.
Depending on subscription, the online dating services market share is categorized into annually, quarterly, monthly, and weekly. Among these subscription plans, maximum customers prefer quarterly subscription. This has encouraged key players in the online dating services market to come up with lucrative offers for this plan to increase the subscription rate.
For instance, Tinder and eHarmony provide remunerative offers to customer opting for quarterly subscription after more than one iteration.
By demography, the online dating services market size is segregated into adult and baby boomers. The millennial population aged between 18 and 35 years are active on various online dating sites. Some of the key players in the online dating services market generate their revenue annually through this portion of the population. Moreover, certain millennials who prefer nonmonogamous relationships over long-term commitments, social dating sites such Tinder and OKCupid serve as ideal platforms.
North America is being considered as the matured market for online dating services industry.
This is attributed to the fact that the U. As per stats, around 44 million users stay active on various online dating services apps and sites in North American. The key players profiled in the online dating services market includes Badoo, eharmony, Inc. Report Description 1. Key Benefits for Stakeholders 1.
Key Market Global online dating market size 1. Research Methodology. Primary Research 1. Secondary Research 1. Analyst Tools and Models. Major portion of adult population s to single or unmarried demographic Global online dating market size 3. Lucrative options facilitated by online dating services leading to higher rate of subscription 3. Majority of the customers looking out for non-monogamous relationship. Fraudulent s resulting in apprehension amongst its customers 3. Social media marketing: One of the effective ways on promoting services and gaining fast traction amongst its target customers 3.
Rise in of millennial populations provides immense opportunity for global online dating service market. Key market trends, growth factors, and opportunities 4. Market size and forecast 4. Market analysis by country. Key market trends, growth factors, and opportunities 5. Market size and forecast 5. Key market trends, growth factors, and opportunities 6. Market size and forecast 6. Key market trends, growth factors and opportunities 7.
Market size and forecast by services 7. Market size and forecast by subscription 7. Market size and forecast by demographics 7. Market size and forecast by country 7. Market size and forecast, by services 7. Market size and forecast, by subscription 7. Market size and forecast, by demographics. Market size and forecast, by Subscription 7. Latin America. Company overview 8. Company snapshot 8. Product portfolio 8. Key strategic moves and developments. Product portfolio. Operating business segments 8. Business performance. Business performance 8. TABLE Zoosk, Inc.
Online dating services has been growing at a ificant rate in terms of sales value. Upsurge in internet penetration has facilitated easy access to online dating services. Moreover, over the past two decades, the of singles has been to increase at a considerable rate. Millennials for a large share of the total single population. This kind of population prefers being in a nonmonogamous relationship rather than being in a long-term relationship. For them, online dating services sights as an ideal platform. Thus, the online dating services market is turning out to be highly competitive.
The players in the market strategize on continuous improvement in their services that cater to the varying needs and requirements of their target customers. Most of major players in the market have adopted artificial intelligence technology to facilitate convenient use of their services. Call us on U. Clients can easily download both quantitative as well as qualitative reports in PDF and excel formats. Start reading instantly. All prices in USD. To ensure high-level data integrity, accurate analysis, and impeccable forecasts.
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Global Dating Apps Market, By Age ( years, years, years, & above 50 years), By Gender (Male, Female), By Subscription (Annually, Quarterly, Monthly, & Weekly), By Region, Competition, Forecast & Opportunities,