Added: Major Ives - Date: 10.02.2022 13:29 - Views: 33198 - Clicks: 3637
Are you making this mistake? Then you need to keep reading! One big reason for that is the rising of trade shows, conferences and networking events taking place where professionals need to be present and companies want to add a personal touch in the digital age by sending executives to meet clients in person. Often, their work requires corporate travellers to visit the same place regularly which can lead to solid repeat business if you keep your guests happy.
Also, business travellers talk to each other about the hotels they stay at. If you can provide them with the no-frills service most of them expect and give them great experiences to share, positive word of mouth can work wonders for your reputation and make itself felt in a higher net promoter score NPS. Finally, a recent report published by Booking.
In summary, business travellers overall can be seen as a lucrative segment. While there are still subgroups with varying degrees of profitability such as individual business guests and large corporate groups, overall they have easy-to-cater-to needs and can bring you even more guests through their powerful word of mouth. Convinced that this is a segment you should no longer ignore?
A great start to making your business guests happy, is to provide options to personalize the stay at your hotel and make a business trip less stressful and add a bit of fun and excitement. Since more business travellers than ever also want to explore their destination, you could even pitch them activities like local walking tours and outings or have some detailed information ready about unique spots to check out in the area.
This could include popular attractions, great restaurants or good places to shop or the top three activities business travellers engage in according to Booking. In many cases, your hotel probably already offers these services or at least a version of them.
To help you capitalize on that and provide unique value, Oaky lets you send optimally timed pre-arrival s to your business guests before they check in to your hotel. In these messages, you can tell them about all your great services and give them the option to book the ones they want ahead of their stay with a single click.
To ensure the appropriate s and deals go out to the right people, you can create different segments within Oaky based on rate or market codes in your property management system e. By Thomas de Jong.
Discover Oaky Book a demo. Why are business travelers important for your hotel?Business traveler in town looking for some company
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Chapter 7. Travel Services